Following the journalistic perception in advance, Davos 2024 initially seemed something like a crisis meeting. Restoring trust. In science, politics, and especially in the economy. That was the core theme of this year's World Economic Forum. However, it became clear during the week: The World Economic Forum has become a showcase and competition of global capitalism. Economy drives change.

  • A Glimpse of Tomorrow from the Streets of Kyiv

    In an era where the very fabric of our existence is tested – whether by the impending doom of climate change, the challenges of burgeoning technologies, the gnawing pain of hunger, or the intricate dance of geopolitics – it's in Kyiv that I find a pulse. A pulse that resonates with hope, resilience, and an undying spirit. Here, amidst ancient streets and modern aspirations, a community converges, not just to survive, but to thrive and redefine.

  • Life without performance is meaningless

    Why we must not only feel life, but above all fill it in order to be able to enjoy a fulfilling life.

    The year 2006 holds symbolic significance for this epiphany in my journey. That year, Linde's then-CEO Wolfgang Reitzle was honored as Manager of the Year in Germany. Coincidentally, this accolade came just as our agency secured Linde as a client. My daily life oscillated between elite team-handball and entrepreneurship—a challenging blend, but one I passionately embraced, immersing myself in the evolution.

  • THE EMPATHY TRAP – Why Future Leaders Will Need More

    Mark has been captain of the MS Europa for 40 years. He is now handing over the helm to his successor. A young colleague who is highly regarded, very competent and equally likeable. Nevertheless, for the experts in the circle, he does not yet match Mark's empathy.

    On the occasion of Mark's 60th birthday, he is described as "a phenomenal leadership figure". They say he's "deeply empathetic, always attuned to the feelings of his employees, quick to lend a sympathetic ear, and skilled at understanding guests' perspectives". His empathy is consistently highlighted as his signature strength.

  • The Norse Code: A Performance Culture Rooted in Values

    In Istanbul's Atatürk Stadium, an imposing figure steps onto the sacred turf of the Champions League final. Erling Haaland, an undeniable beacon of football, one of the sporting giants of our time. At the same time on the ochre dust of Roland Garros, Casper Ruud prepares for another final, after his convincing 3-0 victory over Alexander Zverev in the semi-finals of the French Open.

  • WE, THE UNDEAD: The Quest for Vitality in the 21st Century

    In times when the boundaries between perceived reality and virtuality continue to blur, a pressing question emerges: Where has humanity gone? The threat lies not in the polarization of supposed opposites between analog and digital, but in the way we perceive the world. For in a virtual world, the perception of our own perception is just as real as in the supposed physical world.

  • Are we Living in a (Quantum) Simulation?

    The question “What is real?” can be traced back to the shadows in Plato’s cave. Two thousand years later, René Descartes lacked knowledge about arguing against an evil deceiver feeding us the illusion of sensation. Descartes’ epistemological concept later led to various theories of what our sensory experiences actually are.


    A Plea for a New Performance Culture – Greta Thunberg and Luisa Neubauer won’t save the world. Yet, the outcry of the youth shows the urgency involved, and science points to the need for action. This is a model that has, indeed, led to some sensitization with respect to the climate crisis. But it also shows that fifty-two years after the first Earth Day, we’re rolling out our own changes far too slowly.

  • THE JOURNALIST WHO KNEW TOO MUCH – A Critique of Medial Reason

    From the heaven of knowledge, a new creature of God has descended into the medial world. And his promise of salvation is quaero ergo tuum sit. Instead of cogito ergo sum—I think, therefore I am—it is now said, I search, therefore you are. So, praise the being. Praise ChatGPT, You.com, Google, and the Artificial Intelligences . . .

  • The Forgotten Potential – Why We Need to Art Right Now

    — Reflecting on Powerful Prescience and Reshaping Posterity‘s Future — Bonn, December 17, 1770: the first artist is born. To be more precise, this is likely the date of his baptism; the actual birthdate remains unknown. With him—Ludwig van Beethoven—art is poised to take on a creative role. Beethoven, already gifted from birth, will ultimately commit himself to art without compromise.